What does Google get out of shopping for Fossil’s smartwatch tech? – Engadget

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What does Google get out of shopping for Fossil’s smartwatch tech? – Engadget

What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget

First, we do not know precisely what smartwatch expertise Fossil is promoting to Google. Many of the vogue model’s linked gadgets are primarily based on Google’s personal Put on OS platform already anyway, with minor variations like customized watch faces or apps.

It is more than likely stuff we have not but seen, particularly because the press launch mentioned the acquisition is of “mental property (IP) associated to a smartwatch expertise presently underneath growth by Fossil Group.” Fossil Group Govt Vice President Greg McKelvey mentioned in a press release, “We have constructed and superior a expertise that has the potential to enhance upon our current platform of smartwatches.”

In the meantime, the vice chairman of product administration for Put on OS, Stacey Burr, mentioned, “The addition of Fossil Group’s expertise and staff to Google demonstrates our dedication to the wearables trade by enabling a various portfolio of smartwatches and supporting the ever-evolving wants of the vitality-seeking, on-the-go client.”

What all meaning is unclear. Issues we have seen from Fossil to this point that differ from inventory Put on OS principally should do with the watch face. The Michael Kors My Social app, for instance, allows you to use your Instagram pictures as your background whereas the Kate Spade Scallop 2 can read your heart rate whenever you tap an icon on the face. It is potential Fossil was trying into extra methods to distinguish its watches’ software program, however with out extra proof, we won’t inform. For all we all know, it might additionally should do with {hardware}. Each Fossil and Google advised Engadget that they had nothing to share past what was within the information launch.

What this does imply is that no matter Fossil was engaged on, Google might doubtlessly make it obtainable to the remainder of its companions.

Fossil Group’s clear benefit is the attraction of the manufacturers under its massive umbrella. It owns and licenses 14 manufacturers, including popular names like Kate Spade, Skagen, Michael Kors, Armani, DKNY, Diesel and, in fact, Fossil itself. Every of those already has its personal Put on OS watch in its personal signature model, resulting in a various array of smartwatches for Fossil’s clients to select from.

That falls consistent with Google’s mission for Put on OS. The software program big has lengthy believed in creating “a diverse set of devices” for its smartwatch platform. Fossil’s capacity to churn out mannequin after mannequin of what was basically the identical system besides with totally different designer garments makes it an incredible match for that imaginative and prescient.

After all, this acquisition brings to thoughts Google’s earlier purchases. Means again in 2011, it purchased Motorola for $12.5 billion, pared down its system lineup and misplaced cash for a number of years straight. It lastly offloaded Motorola Mobility to Lenovo in 2014 for $2.5 billion, however not with out holding on to “the overwhelming majority” of Motorola’s patents and its head, Rick Osterloh. Osterloh now leads Google’s hardware team.

In 2017, Google purchased the a part of HTC that was making its Pixel telephones, bringing a staff of just about 2,000 R&D staff in home. After that buy, Google saved improving its flagship handsets and managed to combine its glorious software program into the Pixel three and three XL this 12 months.

For the higher a part of 2018, the trade feverishly speculated that Google might be working on its own Pixel-branded smartwatch. Whereas that did not find yourself being true final 12 months, it is potential the Fossil IP handover might contribute to Google making its personal watch.

Irrespective of how this buy contributes to Google’s platform, Put on OS might use the assistance. Regardless of a thoughtful redesign final 12 months, it faces stiff competitors from Apple, whose fourth-generation smartwatch has been well received. Fitbit and Samsung each additionally delivered robust alternate options to Put on OS watches in 2018 whereas the Snapdragon Wear 3100 chipset wasn’t the magic bullet the hype made it out to be. The battle for smartwatch dominance appears set to proceed in 2019, and Google is kicking issues off early with this acquisition.

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What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget
What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget
What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget
What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget
What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget

What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget

What Does Google Get Out Of Shopping For Fossil’s Smartwatch Tech? - Engadget